Insight TV, Spark Content and Kestrel Beer Team Up to Co-Produce ‘The Flying Kestrel’
Automotive restoration series a story of blood, sweat and beers
(18th February 2021 – Amsterdam) Insight TV, the leading millennial-focused global channel provider, content creator Spark Content and Kestrel Beer today announced their collaboration on a new and exclusive brand-funded short form TV series and documentary film – ‘The Flying Kestrel’.
To be broadcast from March 2021 across Insight TV’s linear and digital networks to over 315 million homes around the world, ‘The Flying Kestrel’ is being broadcast as a 4 x 11’ short form series and 1 x 44’ documentary.
The series follows the epic journey of Nigel McNally CEO of Kestrel Beer, his son Joel and the Webster Race Engineering team, as they discover and daringly transform a dilapidated 1930s Riley Kestrel classic, into a land speed record challenger.
Beautifully restored, complete with its original 1935 wooden body, steering wheel and mahogany dashboard, the Flying Kestrel has been boosted with a precision race turbo 2.5 litre, 5-cylinder engine capable of 900bhp.
“The Flying Kestrel’s story of “blood, sweat and beers” unfolds with every episode and reveals the twists and turns both car and crew take in their quest to realize their dreams,” explained Arun Maljaars, Insight TV’s Vice President of Content and Channels.
“The car was officially unveiled at its first official test day in June 2020 and then went on to make its first record attempts two months later. The series features some twists and turns and reaches a dramatic finale as The Flying Kestrel reaches speeds over 160mph. Viewers are advised to fasten their seatbelts for an incredible ride!” said Nigel McNally, CEO of Kestrel Beer.
Co-producer Marc Hayward, CEO of Spark Content explains, “The Flying Kestrel story has been a fantastic production to work on. What started as a bit of an intriguing and fun marketing idea soon turned into a serious passion project and one that has had its fair share of bumps, bruises and serious dramas along the way.”
Executive Producers of ‘The Flying Kestrel’ are Marc Hayward, Kristen Broberg and Arun Maljaars.
- Ends -
About Insight TV
Based in Amsterdam and with offices in New York and Los Angeles, Insight TV is a global channel provider, content producer, distributor, and format seller. The company operates a linear cable network, Insight TV, which is also distributed through Smart TV and OTT platforms as well as via www.watchinsight.tv. Insight.TV also operates and distributes a suite of digital channels, including the millennial lifestyle channel Insight TV, short-form content channel InShort, action sports channel InTrouble, science, and tech channel InWonder and nature and wildlife channel InWild, which is a co-venture with Off the Fence. Currently, Insight TV channels are available in 46 different countries. Specializing in story-driven content for millennial and Gen-Z audiences, Insight TV's original programming seeks to connect global communities through authentic voices and global influencers. Insight TV has partnered with prestigious global brands and broadcasters such as Red Bull Media House, G2 Esports, VICE Media, BT Sport, and others to co-produce series filmed around the world. All content is filmed in vivid 4K UHD HDR and is available both in 4K UHD and HD to MVPDs, OTT, and mobile video platforms.
www.insight.tv / Twitter / LinkedIn / Instagram / Facebook / YouTube
About SPARK Content
SPARK Content was set up to develop and produce thrilling and innovative ideas and formats, for audiences across broadcast and online platforms. Alongside production, the company has its own platform, Spark Channel TV, which houses a portfolio of bite sized episodes from influential content creators from across the globe.
Led by award-winning producer and CEO Marc Hayward, SPARK specialises in producing factual entertainment and documentaries. Its team combines experience from across broadcast, multi-platform programming and marketing, which has allowed SPARK to effectively bring together branding, commissioning, and broadcasting to deliver this trifecta to an audience that’s continually searching for new formats, new ideas, and inspirational content.
SPARK has produced a slate of innovative content for leading networks including Channel 4, ITV, Discovery, InsightTV, BT Sport, History, A&E, Lifetime, TLC, SyFy, OWN, CMT, WEtv and National Geographic Channel.
About Kestrel Beer
Kestrel lager was a hugely popular and successful brand in the 1980s and 1990s when it was supported with much-loved advertising campaigns featuring the comedians and actors Hugh Laurie and Russ Abbot. Maintaining a loyal following in subsequent years, in 2012 its quality and potential were recognised by Nigel McNally, who decided to purchase the award-winning Kestrel lager brand and set up the Kestrel Brewing Company in order to nurture and develop it. Under his stewardship Kestrel has now returned to its Scottish roots and is being brewed under the Holy Brewing Method at a state-of-the-art facility in Glasgow, adjacent to Glasgow Cathedral. Brewing has taken place at the site since 1556, making it the oldest continuous commercial concern in Glasgow. The beer which now comes in 5%, 7% and 9% ABV variants received a gold medal from the Monde Selection Awards in 2015 and a silver medal from The International Beer Challenge in 2019.
